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EXPORT/
INTERNATIONAL MANAGEMENT
Services
provided
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Support/consultancy
for the entrepreneur and top management on international
development strategies
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Market
analysis (demand, competition, distribution)
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Product/positioning
strategy
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Global
business plans
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International
marketing plans (advertising, promotion, public
relations, road shows)
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Distribution
and customer service
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Search
for distributors and agents
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Search
for suppliers
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Commercial
partnerships
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Training
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Opening
of overseas branch offices, agencies and subsydiaries
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Tenders
and business opportunities
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Organisation
of international division
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Some
small to medium-sized companies have excellent products/services
but limited marketing skills and experience on international
markets.
Globalisation and the single European Market are opening
up new opportunities but posing threats at one and
the same time.
Overseas markets, therefore, need handling with consummate
skill calling for a global rather than an export oriented
approach entailing partnerships in business, production,
research and development and purchasing. Overseas
sales and expansion is highly complex and requires
managerial skills and an in-depth knowledge of markets.
INNOCREA helps small to medium-sized companies improve
performance on European and foreign markets by:
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well-defined strategy
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appropriate
marketing mix
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suitable
organisation
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sustainable
financing
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partnerships
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