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Strategy
definition
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Preparation
of business plan
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Technological
and marketing scouting
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Re-definition
of business and organisational model
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Preparation
of marketing plan
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Market
research and competitors analysis
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Product
range definition
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Positioning
and pricing policy
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Price
lists, channel and discount policies
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Definition
of brand strategies, image and communication
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Packaging,
catalogues and promotional material
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Management
of advertising agencies and design studios
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Web
marketing
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Trade marketing
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Promotions
(budget, planning, management, tracking)
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In-house
training for product managers
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Customer
relationship management
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Why
choose INNOCREA?
While
Marketing drives the big companies, it is still of
marginal importance in many small to medium-sized
firms where it should be the focus of re-
organisation. Often the latter simply cannot afford
highly-paid marketing managers, with their untenable
"big ideas".
INNOCREA
is committed to helping the small to medium-sized
companies define their medium to long term strategies.
We
work alongside them, enabling them to profit from
our experience in the field of operational marketing
and sales, putting all our tools and methodologies
at their disposal.
We
provide the small to medium-sized companies with back
up to define the best strategies and tactics to pin
point the right customers, to assess product ranges
and positioning; but strategies and plans alone will
not suffice. This is why INNOCREA also works with
the small to medium-sized companies during the implementation
and results monitoring process.
Our entire approach comprises four main phases:
1)
Marketing auditing
2) Strategy and marketing plan
3) Implementation and management
4) Evaluation and tracking of results
