|
We
help companies find optimal solutions in the
following cases:
|
Our
methodology and activities
|
|
Launch
of new product line |
-
In-house
check up
-
Competitor
and distribution analyses
-
Marketing
plan
-
Training
and management of sales force
-
Budget
and monitoring of performance
|
|
Entry
in new overseas market
|
-
Market
research
-
Analysis
and evaluation of agents or distributors
-
Presentation
of company/products
-
Negotiations
|
|
Entry
in new channels
|
-
Analysis
of marketing mix
-
profitability
and customer analyses
|
|
Increase
stagnant or dwindling sales
|
-
Segmentation
and pin pointing of crucial targets
-
Sales
force assessment
-
Sales
force management and motivation
|
|
Product
portfolio optimisation
|
-
Benchmarking competition
-
Interviews
with buyers' distribution
-
Meetings
with sales force
-
Pilot
test
-
New
business plan
|
Increase
profitability of various product lines
Improve worsening product mix |
-
Price
analysis
-
Value
analysis
-
Streamlining
costs
|
|
Improve
sales force that is inefficient and/or demanding
price reductions
|
-
Re-defining
objectives
-
Revision
of roles and responsibilities
-
New
discount and reward policy
|
|
Improve
geographical area coverage
|
-
Segment
and channel analyses
-
Market
potential
-
Re-defining
geographical areas
|
|
Stop
client losses
|
-
Customer
satisfaction analysis
-
Drawing up customer loyalty programmes
|
